Basketball Champions League hosts Club Workshop
MIES (Switzerland) - For a third consecutive year, the Basketball Champions League hosted a Club Workshop on Wednesday and Thursday at the Patrick Baumann House of Basketball.
All participating teams were invited to this workshop that highlighted some key marketing concepts and offered cutting-edge insights on ticketing strategy, media, digital, fan experience and engagement.
"It is a great pleasure to welcome our participating clubs here at the House of Basketball for this Club Workshop," said Patrick Comninos, CEO of the Basketball Champions League. "The main objective of such a workshop is to align all stakeholders on common objectives such as digital exposure, marketing, growth, fan engagement activations, but also to emphasize the wide services offered to our clubs. This type of meeting is part of a larger effort to develop our community, share best practices and jointly grow this competition."
Underlining the continuous collaboration with NBA, Henry Utku (responsible for Basketball Operations & Events at the National Basketball Association) presented club development strategies, sharing various case studies and how NBA club operations are managed. The main topics of discussion were related to fan-base growth, day to day strategy and operations, and marketing and commercial activations on both gamedays and non-gamedays.
Basketball Champions League main digital partner, WSC Sports Technologies was also invited to the workshop. Represented by Aviv Arnon (Vice-President and Co-Founder) and Barak Jacob (Head of Business Development Europe), the video technology company based in Tel Aviv highlighted the success and importance of the digital production, and discussed future opportunities for the participating clubs.
Wilson Sporting Goods, Basketball Champions League official ball partner, also attended the workshop where Donna Smith (Marketing Manager EMEA for Wilson Team Sports) described the various possibilities offered to the participating clubs to increase their visibility and presence via tailor-made solutions.