NIZHNY NOVGOROD (Russia) - It's not every day that a club wins its second European title, let alone on back-to-back years, so it's understandable that the amazing feat of Hereda San Pablo Burgos was the talk of the town (virtually) in Spain and across the world following the big BCL Final in Nizhny Novgorod on Sunday night.

The Spanish club that commenced its first ever European journey from the Qualifiers of this very competition, back at the start of the 2019-2020 season, has not only dominated the top of the podium since then but has also been a breath of fresh air with its innovative social media campaigns and resourceful posts that break the mold.

It came as no surprise then when the club switched its Twitter name to Bicampeones de Europa (Two-time European champions) and Spanish sports daily Marca changed the header of its twitter account in honor of the BCL champions.

The unprecedented success of Burgos attracted the admiration of a wide array of basketball world personalities such as Jose Calderon, Sergio Scariolo and Facundo Campazzo, but also players of rival teams, like Real Madrid stars Sergio Llull and Edy Tavares or Casademont Zaragoza's Dylan Ennis.

Perhaps the recognition that Burgos can be most proud of is that of their rival teams in either the BCL or the Spanish Liga Endesa, and that was certainly overwhelming:

The Spanish ACB League, the Spanish Basketball Federation (FEB) and other institutions also dedicated numerous posts to the BCL champions:

 And, of course,  as a club with such an outstanding social media presence, Burgos were obviously at the forefront of producing viral content:

Heroes welcome in Turkey

It wasn't all about Hereda San Pablo Burgos and their celebrations. Pinar Karsiyaka were magnificent all season long, and got a well deserved welcome once they arrived back home in Izmir, Turkey. With a fan base like that one, we can only hope we get to witness a BCL game in front of a packed arena in Izmir as soon as possible!

Started from the bottom...

Climbing the (virtual) podium in Russia served as a reminder of what Casademont Zaragoza went through over the last five years. From the highs of playing international competitions, to the lows of being in relegation battles, back to the highs of finishing third in an elite competition such as the Basketball Champions League. With all the talk about Burgos and Karsiyaka having elite fan bases, don't forget that Pabellon Principe Felipe also sees 10,000 people in the stands on any given Sunday, when the conditions allow it, of course.

Cinderella team also receiving praise

SIG Strasbourg pulled off the biggest upset of the Final 8 by knocking out hot favorites Lenovo Tenerife in the Quarter-Finals, and they went the distance against both Burgos and Zaragoza in the last two games. Three Spanish teams in four days, schedule doesn't get any tougher than that, but Strasbourg showed something that makes them a legit title contender in France this season, too.