Basketball Champions League and Wilson Sporting Goods announce multi-year partnership
MIES (Switzerland) / CHICAGO (USA) – Wilson Sporting Goods Co. and the Basketball Champions League announced on Tuesday they have entered into a 3-year exclusive agreement. As part of the agreement, Wilson will provide the Official Game Ball for all Basketball Champions League games from September 2019 through 2022.
Wilson will supply the Basketball Champions League with a new basketball designed and engineered by its Wilson LABS innovation team. The ball has been specially created to respond to the speed of the modern basketball game while enhancing shooting, ball handling, and grip for players.
"We are thrilled to join forces with the Basketball Champions League and bring our innovation and expertise in basketball to Club courts across Europe," said Kevin Murphy, General Manager, Team Sports, Wilson. "The League is creative, entrepreneurial and highly passionate, all of which align with our brand and our efforts to grow the game of basketball and give players and coaches the very best gear possible."
"Wilson joins the Basketball Champions League family at a time when we focus at the continuous growth of our competition in Europe," said Basketball Champions League CEO Patrick Comninos. "Continually improving the game experience for our players is important. We want to give them the best environment and conditions so their game can reach new heights. Wilson has an innovative approach towards basketball both on and off the court, that will open a new era for the Basketball Champions League."
The new Basketball Champions League EVO NXT basketball is Wilson's most cutting-edge basketball. It combines the durability, feel, and moisture management of two of the brand's most popular basketball products, the Wilson Evolution and the Solution game balls, along with a collection of new technologies designed to give players the range and feel they look for in a game-ready basketball.